Owner/Landlord Challenge
Bringing 'Qualified' Prospects and Quality Properties Together
The Discerning Renter
The upscale renter segment is often referred to as the "Renters-by-Choice" market. Many can afford to purchase a home, but prefer instead to live in luxury rental properties.
Consumer research reveals that an upscale lifestyle is highly valued by the affluent renter. They drive luxury vehicles, sport the latest fashions, dine at trendy restaurants, travel for leisure and exercise regularly. They're beauty- and health-conscious, technologically savvy and environmentally aware.
And this lifestyle is inextricably interwoven with the aesthetics and tenant care they desire for their rental expenditure. Luxurious features, stylish décor and exceptional property management are mandates for these consumers.
When a rental property is a "match" for their discriminating tastes and lifestyle, upscale renters are likely to remain residents more than twice as long as they would at properties that meet only their fundamental housing needs.
The Challenge
Research also indicates that upscale renters are frequently frustrated by conventional multi-segment online locating resources that don't provide them with the ability to select properties by quality of lifestyle or management.
And they're disappointed by real estate agencies wherein leasing and rental placement services play second-fiddle to sales services.
Premium rental property owners are often frustrated by the very same resources because they fail to generate sufficient numbers of "qualified" prospects.
As a result, these resources severely limit landlords'/owners' ability to effectively strategically market specifically to the upscale renter market. But these challenges no longer have to interfere with your leasing success as a premium property owner because...
We Overcame Both Challenges FOR You
We're intimately familiar with the two sides of this daunting challenge and designed the InTheLoopProperties.com site expressly to overcome both of them. We provide a targeted, mobile device-friendly information resource that empowers the discerning upscale renter by promoting only a select portfolio of carefully pre-screened properties whose features, décor and management reflect their (and our own) high standards...
While equipping premium property owners with a powerful, search engine-optimized marketing tool that beautifully showcases their distinctive properties to "qualified" prospects.
We also implement and leverage additional single-segment advertising and promotional strategies, both online and off, specifically-targeted to upscale rental consumers that when combined with the professionalism and client / property matching expertise of our experienced licensed REALTORS®...
Add up to our 99% listings success rate and loyal owner/landlord clientele who return time and time again, paying us the ultimate compliment of family, friend and colleague referrals.
Next Steps
For assistance or more information, call 713-521-7368, visit our office, email us at info@intheloopproperties.com OR complete our online form.
Our specialists will put their expertise to work for you.
Resources
- Jan 16, 2012
Rising apartment rates - Nov 30, 2011
Houston Rentals: Inner Loop Properties Are Really Taking Off - Nov 1, 2011
From Houston Rentals to Homeownership: Grants to Help with the Mortgage - Oct 5, 2011
Houston Rentals: The Market is HOT and Renters with COLD Feet Lose Out! - Sep 1, 2011
Renting from Private vs. Corporate Owners - Aug 2, 2011
Houston Rentals: Renting is the New Norm - Jul 3, 2011
Houston Inner Loop Living SPOTLIGHT: Houston Museum of Natural Science - More Than a World-Class Educational Institution - Jun 26, 2011
Houston Inner Loop Neighborhood SPOTLIGHT: The Heights - Houstons Small Town in the Heart of the Big City